Product meets Engineering in the AI Era

March 13, 2026

Tony Karrer

Join us on April 10: Product and Engineering Working Together in the Agentic Coding Era

We’ve assembled four product and engineering leaders to share exactly how they’ve retooled their processes. This virtual mini-conference is designed for CPOs, VPs of Product, CTOs, and Heads of Engineering who want practical, ready-to-apply examples — not theory. Register here

CPOs, VPs of Product, and CTOs are experiencing a common challenge: while agentic coding tools accelerate product development, they also introduce new friction between product and engineering. A product manager (PM) creates a spec that tells engineering what they want built, and then one of two things happens:

  • The engineer appropriately asks the agentic coding tool what questions it has. The agent immediately surfaces 15 questions, 12 of which need input from product. You have a cycle time hit and more context switching.
  • The engineer doesn’t surface the questions and builds it anyway. After PR reviews and QA, they realize the implementation does the wrong thing.

One theme for the first half of 2026: product and engineering leaders need to reduce this new friction.

What changed

A PM’s spec has two audiences.

First, people:

  • Reviewers (customers, leadership, other PMs) who need to confirm the product intent.
  • Engineers who need to reason about tradeoffs, durability, and how it fits the architecture.

Second, agents:

  • The agentic coding tool that will try to execute what you wrote, literally, at speed.

So what do we do?

PMs should use codebase-aware tools before handoff

I would highly recommend that product leaders and product managers try out the new Claude Desktop app, which bundles Claude, Claude Cowork, and Claude Code into a more PM-friendly interface. You can use it for a LOT more product needs than creating specs – see the additional reading below.

To get your PMs onboard, consider using the tool to ask:

“What does the product do today in scenario X?”

If you have Claude Desktop connected to your code, it often can answer those types of questions. It also will provide you the answer to:

“Given this draft spec, what questions do we need to answer before someone starts work?”

This helps PMs clarify ambiguity so you avoid the new friction points.

It’s time to change the default from “PMs don’t have visibility into the repo.” That policy actively works against speed and alignment. By giving the AI tooling access to the code base, PMs are empowered with insight while maintaining the separation of responsibilities with engineering.

Side note: Markdown is quickly becoming the shared format for specs because it’s easy to diff, easy to reuse, and plays nicely with repos and agent workflows. Pick a Markdown editor you like (Obsidian is a good choice) and make it part of the standard toolkit.

PRDs and Tickets => Specs

You may want to start calling PRDs / Tickets or other definitions of what’s to be built “specs” internally, not because PRD is wrong, but because it communicates a shift: the output is meant to be fed into an agentic coding tool w/ more specifics.

The upcoming virtual mini-conference and the additional reading has lots of help on this front, for example – acceptance criteria and edge cases are critical.

AI supports PMs but does not replace their judgment; it should enhance decision-making efficiency. Use AI to accelerate drafting, decomposition, and edge case discovery. But the final tradeoffs, priorities, and product decisions still belong to the PM. And us engineers still get to rely on PM judgment to know what to build.

Engineering still has to engineer

A clear spec does not eliminate engineering responsibilities. Strong teams do two things consistently:

  1. Architecture and technical planning: fit the spec into the system in a durable way (constraints, data flows, integration points, performance, security).
  2. Task shaping: break the spec into finer-grained development tasks that are independently testable, so agentic execution stays controlled and reviewable.

A good spec allows the engineers to focus on the work that actually requires engineering judgment.

Reading list

 

AI coding tools are transforming how we make software. But measuring the impact of these tools is harder than it looks!

To address this pressing issue, we are excited to announce our upcoming webinar: AI Coding Tool Metrics: DORA and CTOs Deep Dive. This expert-led session aims to provide engineering leaders with the clarity and tools needed to navigate the complexities of measuring the impact of AI coding tools effectively.

For the first time, the LA CTO Forum is opening this session to a broader audience. Join us, along with fellow CTOs, VPEs, heads of engineering, senior product leaders, and IT leaders, to gain a practical and reality-based view of measuring AI coding tools in the real world.

Event Details

  • Date:
  • Time: /

Reserve your spot

During this two-hour mini-conference, attendees can expect:

  • Insights from a DORA researcher on how high-performing teams are adopting AI-assisted development and the key metrics that correlate with better outcomes.
  • Real-world experiences shared by two CTOs on measuring AI tools in their organizations, including utilization, quality, satisfaction metrics, and handling non-code work.
  • A moderated discussion among CTOs and attendees to address key questions and concerns.

Key Takeaways

  • Discover the metrics used by leading organizations to measure the impact of AI coding tools and the tools that can help capture them.
  • Learn how to assess where your team stands on the AI adoption curve and strategies to catch up if needed.
  • Understand the hidden value AI tools provide beyond just increasing code output.

Don’t miss this opportunity to gain valuable insights and strategies to effectively measure the impact of AI coding tools in your organization.

All registrants will receive the slides and a full session recording.

AI is transforming how software gets built. Teams that integrate AI into their SDLC the right way are seeing faster delivery cycles, lower costs, and higher ROI.

To help teams make that transition effectively, TechEmpower is hosting a webinar:
Leveraging AI Tooling Across Your Software Development Lifecycle.

The session will be moderated by Tony Karrer, CEO of TechEmpower, with featured guest Brent Laster,
author of The AI-Enabled SDLC (O’Reilly). They’ll share practical strategies for integrating AI tools
across every stage of software development—from planning and coding to testing, documentation, and deployment.

This webinar will help attendees connect the dots and move from ad-hoc AI experiments to real-world, AI-driven workflows that scale.

Event Details

  • Date:
  • Time:
    /
  • Reserve your spot


What You’ll Learn

  • AI use cases across key SDLC phases: where to start and how to scale
  • Real-world examples that work: AI-assisted coding, reviews, testing, documentation, and more
  • Team enablement strategies: roles, prompting approaches, and workflows for adopting AI

All registrants will receive the slides and a full session recording.